1964 Ranchero

1964 Ranchero

SMARTER STYLING– The Falcon car’s winning style and performance can be yours with a 1964 Falcon Ranchero pickup. Get behind the wheel just once and you’ll discover that diving the Ranchero is fun, no matter what your job assignment or destination. The – Ranchero has swagger and style. . . and 800 pounds of carrying capacity, too!

CARLIKE COMFORT FOR THREE-The ’64 Ranchero gives you a new measurement of comfort, thanks to new interior dimensions. Wide, deep-cushioned seats, greater clearance between seat and steering wheel, and increased headroom give plenty of room for long legs, and broad shoulders. Here is the roominess you need for solid comfort

SMOOTHER RIDIND-EASIER HANDLING– Ranchero’s improved ball-joint front suspension and wider tread smooth out bumps and road faults, improve ride. You’ll find your Ranchero wonderfully roadworthy.

SUPERIOR ECONOMY– For real economy, go Ranchero! An 85-hp overhead-valve economy Six, 36,000 mile or 6 month* sealed-in chassis lubrication, 6,000-mile or 6 month* oil change interval, self-adjusting brakes, longer-life brake linings and battery, and 36,000-mile or 2-year* coolant help save you money mile after mile.

LOADS OF LOADSPACE– A sturdy 6-ft. long, 4½-ft. wide and 14½-in. deep box provides 30 cu. ft. of usable loadspace. Loads easily, too, as tailgate is only 28 inches above the ground. Side loading height is only 39½ inches.
*Whichever comes first


  • 170-cu. in. Six
  • 260-cu. in. V-8 (introduced mid-year)
  • Four-speed or Fordomatic Transmission
  • Power Steering (V-8 model only)
  • Heavy-Duty Battery
  • White Sidewall Tires
  • 6.50 x 13 Six-Ply Tires
  • Heater-Defroster
  • Air Conditioner
  • Push Button Radio
  • Seat Belts
  • Electric Tailgate Window
  • Bright Metal Wheel Covers
  • Tinted Glass
  • Windshield Washer
  • Two-Speed Electric Windshield Wipers
  • Cigar-Cigarette Lighter
  • Back-up Lights
  • Padded Instrument Panel and Sun Visors
Model Body Code Units Sold Weight lbs. Price
Ranchero Standard (bench) 66A 2,516 $2,047
66 of the Standard models had bucket seats
Ranchero Deluxe (bench) 66B 6,410
Ranchero Deluxe (bucket) 66H 990

The above production information has been obtained from various sources and cross-checked when possible. Although it is thought to be reliable, a person considering a Falcon based on its rarity should conduct his or her own research.