1963 Ranchero

1963 Ford Falcon Ranchero

Do you use your pickup a great deal for personal transportation . . . haul only moderate loads? If you do, then the Falcon Ranchero is the truck for you! The Ranchero combines 800-lb. capacity with all the comfort, style, and performance that earned Falcon car its reputation for being one of America’s most popular compact cars. Driving a Falcon Ranchero is a pleasure. And speaking about pleasure – the Falcon Ranchero is just about perfect for going fishing, hunting, boating, camping or to town. Falcon economy starts with the Ranchero’s low price and continues with low operating costs, day in and year out. One reason is the exceptional gas economy you get with Falcon’s 85-hp modern overhead valve Six. You save with such features as 36,000-mile sealed-in major chassis lubrication, 6,000 miles between oil changes, self adjusting brakes, hydraulic valve lifters, and galvanized underbody protection. In addition, the Falcon Ranchero is a pleasure to work with because side loading height is only 39 inches from the ground, and level tailgate height is only 27 inches.


  • The sturdy 6-foot-long, 4½-foot-wide, and 15½-inch-deep pickup box provides a total of 31½ cubit feet of usable space
  • Integral cab and pickup box is all-welded heavy-gauge steel, single-unit body-frame construction designed for maximum strength with minimum weight
  • Cab-wide rear window provides optimum rear driver visibility when backing up to loading platforms
  • Spare tire is located in the cab behind the seat for easy roll-out accessibility. Provides weatherproof tire storage
  • Fully synchronized 4-speed transmission is available. Permits shifting into low gear without clashing gears while still moving forward
  • Snug-fitting tailgate has a single latch handle for convenient one-hand operation. Sturdy support arms hold tailgate level and fold away when tailgate is shut. No tailgate chains and hooks to bother with.


  • 170-cu. in. Six
  • 260-cu. in. V-8 (introduced mid-year)
  • Four-speed or Fordomatic Transmission
  • Power Steering (V-8 model only)
  • Heavy-Duty Battery
  • White Sidewall Tires
  • 6.50 x 13 Six-Ply Tires
  • Heater-Defroster
  • Air Conditioner
  • Push Button Radio
  • Seat Belts
  • Electric Tailgate Window
  • Bright Metal Wheel Covers
  • Tinted Glass
  • Windshield Washer
  • Two-Speed Electric Windshield Wipers
  • Cigar-Cigarette Lighter
  • Back-up Lights
  • Padded Instrument Panel and Sun Visors

Deluxe Trim Package:

  • Bright Metal Moldings around Window Frames and top of box and cab back
  • Black or Red Steering Wheel with Horn Ring
  • Cigar-Cigarette Lighter
  • Dome Light Door Switch
  • Black or Red Vinyl Upholstery
Model Body Code Units Sold Weight lbs. Price
Ranchero (bench) 66A 12,218 $1,898
Deluxe Ranchero (bench) 66B 6,315 $1,984

The above production information has been obtained from various sources and cross-checked when possible. Although it is thought to be reliable, a person considering a Falcon based on its rarity should conduct his or her own research.